Know exactly what to write next, and why.
We look at what people already search for around your trade, the questions they ask and the time of year, and turn it into a short list of articles worth writing. Each idea comes with a brief. For each town and service you cover, we spot the pages you're missing.
Included in Local Growth and Plus
On Plus, we also write new service and area pages for you.
Why it matters
Every page you add is another way to be found, but only if it answers something people actually search for.
How it works
We read your searches
The questions and topics people search for around your trade that your site doesn't answer yet.
We add the seasons
Topics that matter at the right time of year, such as boiler servicing before winter.
You get briefs
Each idea opens as a brief with a title, the questions to answer and headings, ready for whoever writes.
What you’ll see
- Article ideas, each with why it's worth writing
- Seasonal topics with a “publish by” date
- Briefs to hand to your writer
- Missing service and area pages for the towns you cover
Questions
Do you write the articles?
The plan and briefs are included on Local Growth and Plus. On Plus we also write new service and area pages for you; ask us about articles.
Where do the ideas come from?
From the searches Google already shows your site for, the questions people ask, and a seasonal calendar for your trade.
Works well with
All features- Keyword rankingsWhere you appear in Google for the searches that bring you work, how many people search, and new ideas.Learn more
- Search and AnalyticsThe searches that bring visitors, how many clicks and enquiries your site gets, and which pages do the work.Learn more
- Website health and AI readinessA weekly check for broken links, slow pages and anything stopping Google, or ChatGPT, reading your site.Learn more
- AI visibilityWhether ChatGPT, Perplexity and Gemini recommend you when people ask them for a local business.Learn more