Cookie policy

What cookies are

Cookies are small text files that a website saves in your browser. Similar technologies, such as your browser’s local storage, work in much the same way. We use the word “cookies” for all of them in this policy.

Under UK law (the Privacy and Electronic Communications Regulations), we can only use cookies that are not strictly necessary if you agree to them.

Our approach

We keep cookies to a minimum. We do not use advertising cookies.

When you first visit, we ask whether you accept analytics cookies. Until you choose “Accept”, Google Analytics does not load and sets no cookies. If you choose “Reject”, it stays that way.

Strictly necessary

We remember your cookie choice so that we do not ask you on every page. This is stored in your browser’s local storage, not sent to us, and does not identify you.

• pfm_consent: records whether you accepted or rejected analytics cookies, and when. Kept for 12 months, after which we ask again.

Because this is needed to respect your choice, it does not require consent.

Analytics (only if you accept)

If you accept, we use Google Analytics 4 to understand how people find and use the website, such as which pages are visited and roughly where visitors come from. This helps us improve the site. Google Analytics sets these cookies:

• _ga: tells visits apart so we can count visitors. Kept for 2 years.
• _ga_[ID]: keeps track of the current visit (the part after “_ga_” is our Google Analytics property ID). Kept for 2 years.

Google processes this information on our behalf. You can read how Google uses it at policies.google.com/technologies/partner-sites.

Changing your choice

You can change your mind at any time using the “Cookie settings” link at the bottom of every page. If you withdraw consent, Google Analytics stops loading. Cookies it has already set may stay in your browser until they expire or you delete them.

You can also block or delete cookies in your browser settings. The website will still work if you do.

The platform and other websites

The PeachFuzz Media platform at app.peachfuzzmedia.com uses its own cookies to keep customers signed in. These are strictly necessary and are covered by the customer agreement. Other websites we link to have their own cookie policies.

More information

Our privacy policy explains how we handle personal information more generally. If you have a question about cookies, email us at hello@peachfuzzmedia.com.

We may update this policy if the cookies we use change. The date at the top shows when it last changed.